Why We Feel Stupid When Confronted with Incomprehensible Facts.

Nasseer J. Cannan
3 min readApr 19, 2023

created by the author using Bing image creator

I. Introduction

Cognitive dissonance is a psychological phenomenon that occurs when an individual is confronted with conflicting information or experiences. This can lead to feelings of frustration, confusion, and even stupidity as the brain struggles to reconcile the conflicting data. In this article, we will explore the science behind cognitive dissonance and how it can manifest in various aspects of our lives, such as fashion trends, color preferences, and food choices. We will also discuss strategies for overcoming cognitive dissonance and embracing new experiences with an open mind.

II. The science behind cognitive dissonance

The human brain is constantly working to create a cohesive understanding of the world around us. When we encounter new information that doesn’t fit neatly into our existing mental schemas, our brains must reconcile these contradictions. This process can result in cognitive dissonance, a state of psychological discomfort that arises when our beliefs, values, or preferences are challenged.

Mental schemas are the frameworks through which we interpret and organize new information. When confronted with data that doesn’t align with our existing schemas, we can experience feelings of frustration and confusion as our brains struggle to assimilate the new information.

III. Cognitive dissonance and new fashion trends

Fashion trends are often a reflection of societal values and cultural shifts. When we are faced with new trends that don’t align with our personal style, cognitive dissonance can occur as we grapple with these seemingly contradictory preferences.

For example, consider the rise of the “athleisure” trend, which combined athletic wear with casual clothing. For individuals whose personal style leaned toward more formal attire, this trend may have caused cognitive dissonance as they struggled to understand and appreciate its appeal. Another example is the rise of “normcore” fashion, which embraced unpretentious, everyday clothing, challenged the conventional belief that fashion must be bold and attention-grabbing.

IV. Cognitive dissonance and color preferences

Color preferences are deeply personal and often shaped by cultural influences and individual experiences. When we are confronted with new or unconventional color combinations, cognitive dissonance can arise as our brains struggle to reconcile these unfamiliar hues with our existing preferences.

For example, the popularity of millennial pink in recent years may have caused cognitive dissonance for individuals who typically favored more traditional, muted color palettes. The challenge of understanding and appreciating this new trend could lead to feelings of confusion or even stupidity.

V. Cognitive dissonance and food preferences

Our culinary preferences are often rooted in our cultural background and personal experiences. When faced with new foods or flavors that don’t fit within our established tastes, cognitive dissonance can occur as we attempt to process these unfamiliar sensations.

For example, someone who grew up in a household that only served traditional American cuisine may experience cognitive dissonance when confronted with dishes like sushi or kimchi. These unfamiliar flavors and textures may feel jarring and confusing, leading to feelings of discomfort and even stupidity.

VI. Overcoming cognitive dissonance

The key to overcoming cognitive dissonance lies in adopting an open-minded approach to new experiences. By recognizing that our existing beliefs and preferences may be challenged by new information, we can more effectively cope with feelings of cognitive dissonance.

Some strategies for overcoming cognitive dissonance include:

1. Embracing curiosity and a willingness to learn from new experiences

2. Acknowledging the discomfort that comes with cognitive dissonance and working through it

3. Actively seeking out opportunities to expand one’s horizons and challenge existing beliefs

VII. Conclusion

Understanding the role of cognitive dissonance in our lives is essential for personal growth and a richer life experience. By recognizing and addressing the discomfort that can arise from new and challenging information, we can foster a more open-minded and adaptable approach to the ever-changing world around us.

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Nasseer J. Cannan
Nasseer J. Cannan

Written by Nasseer J. Cannan

Freelance Translator , Researcher , ai enthausist

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